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Sacha Baron Cohen is perhaps best known on both sides of the Atlantic as befuddled faux talk show host Ali G in the acclaimed television series Da Ali G Show, which led to the release of the motion pictures Ali G Indahouse in 2002, and the upcoming comedy film Borat, all written by and starring Baron Cohen.

After attending Christ's College in Cambridge, England and majoring in history, he moved into comedy performance and created the Ali G character on British television's The 11 O'Clock Show in 1998. His creation of the characters Ali G, Bruno and Borat on Da Ali G Show in 2000 led to popular and critical acclaim in the United Kingdom. Baron Cohen and the series won two BAFTA Awards in 2001 and Baron Cohen also was bestowed a 1999 British Comedy Award for his work on The 11 O'Clock Show. Baron Cohen also won a Royal Television Society Award for Best Comedian and a Golden Rose of Montreux. The series moved to HBO in the United States in 2003 and garnered four Emmy Award nominations. He became such a phenomenon that he was instrumental in bringing a new lexicon into the English language and even the late Queen Mother of England was a fan. The show's worldwide fame led to Baron Cohen being the only performer to host the European MTV Awards twice, once as Ali G, and last year as Borat.

Most recently, the actor found another niche as the voice of regal lemur Julien in the successful animated feature Madagascar. He also appeared in an episode of HBO's Curb Your Enthusiasm.